All Pure FL experiences are running seamlessly on our waterways.

Dear Family, Friends, and Guests from Around the World,

Pure Florida invites you to feel safe and excited to have a fun on-the-water experience in Southwest Florida. You will find that on your vacation there may be some days you’ll want to concentrate on inland activities and other days you can enjoy on-the-water activities, like Pure Florida in Naples or Fort Myers.

We are doing our best to use our social media platforms to continually update guests on what we are seeing when we go out on the water with videos and photos in real time. It is important to Pure Florida that you continue to have the world-class experience that you have come to expect at our destination. We welcome phone calls and emails to receive up-to-date information and help you choose the best experience for your family.

At Pure Florida, we do not shy away from the understandable concerns on our social media. We wanted to take this opportunity to express that we are open for business and will continue monitoring our water quality and encourage you to do the same. You can visit Paradise Coast for the latest beach conditions.

What is Red Tide?

Red Tide is a naturally-occurring organism and blooms begin offshore in the Gulf of Mexico. Winds and tides can move red tide closer to beaches and inlets. When red tide blooms it releases a toxic substance into the water and the air that can cause respiratory irritation in humans and can kill fish and sea life. You can further review the MOTE Marine Laboratory & Aquarium’s informative Red Tide FAQ

What is Blue-Green Algae?

The Blue-Green Algae found in the Caloosahatchee River is a phylum of bacteria. It can be found in almost every land and water habitat. It is photosynthetic and blooms are common in waters polluted by nitrogen wastes. It consumes water’s dissolved oxygen that can cause fish to die. When the algae begins to die, it can make the water smell bad.  In humans, these blooms are an irritant that can cause sore throats and other cold symptoms and can be more harmful to those with allergies and asthma.

Lee County is working with multiple partners to make the clean-up process effective and efficient. You can visit to get the latest information on what Lee County is doing for the Beaches of Fort Myers & Sanibel and the Caloosahatchee River.

How Can WE Do Our Part

Everyone plays a part in our environment’s success. Here is a great piece from Mote Marine Laboratory to give you ways to help keep our waterways clean:

In general, we can each do our part to help keep our waterways clean.

Even though we don’t know everything yet about how human activity relates to a Florida red tide that has moved to shore, we know that there is the potential for coastal nutrients to influence blooms, and we certainly know that excess nutrients and other kinds of pollution flowing into our coastal ecosystems are generally bad for those systems and should be reduced.

One way that we can each reduce nutrients in storms water runoff is to choose yard plants that require less fertilizer, use slow release fertilizer and minimize fertilizer use overall.

There are more tips on how to keep waterways clean here. For instance, being diligent about picking up pet waste.

Pure Florida is continuing our SAVE20 promotion for guests to receive 20% OFF any experience including private fishing charters. Use discount code SAVE20 when you book online or let our reservation team member know you would like 20% OFF using the SAVE20 code when you contact us to make your reservation.

We want to thank Collier County CVB, Lee County VCB, and Mote Marine for coordinating up-to-date information and partnerships with state and federal agencies during this difficult time.

We do hope that you will continue to cruise, fish and have fun with Pure Florida! We thank you so much for your continued support! We look forward to seeing you soon!