About Pure Florida

Our knowledgeable, accommodating team brings Southwest FL within
reach for an unforgettable experience on the water!

Pure Florida was founded in 2009 by Captains Lance and Harry Julian.

This father and son team has been involved on the water all of their lives. Tourism has been a great part of that and the art of making people have a great experience is what they are out to achieve.


Harry Julian


Lance Julian

The Art of Tourism

Through their film company Marine Team International, they have both traveled the world extensively giving them a “behind the camera” viewpoint of what works and what doesn’t work in tourism, meaning that they have stayed in the forefront of ideas and innovation in this field. Having lived in Hawaii for some years where tourism is paramount, simple ideas were built on and taken to New Zealand where a fledgling water tourism idea was taken to new heights in the mid 80’s. Today those ideas continue to be evident in Auckland.

Coming to Naples provided another outlet for greater development
of another tourism business which is today Pure Florida.